Case Studies
Access Innovation has assisted many businesses since it began in 2009. Click on a few of our case studies for a flavour of the kind of projects Access Innovation has assisted businesses with during this time.
Obam Stairlifts
Niall McMahon, Stuart Whitfield, Kyle Rusiecki and Vanessa Cooper
The aim of this consultancy project was to identify the best approach to managing the advertising budget of the host company. This involved an analysis of the marketing mix in order to identify the best way(s) of making the target audience more aware of the company’s presence in the market.
The students found the data collection and analysis daunting at first due to their lack of experience; however they kept it simple to avoid any complications.They also found that getting responses from people on the high street was very hard and often frustrating.Tutor, Nick Taylor, suggested this was character building, and the students agreed!
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Battles
 The aim of this study was to investigate how to increase motivation for manufacturing workers at Battle, Haywood & Bower. To do this the students needed to understand which non financial rewards can increase staff motivation; identify what Battles is doing well (and not so well), and recommend new practices that can be implemented to achieve higher levels of employee motivation.
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Fox (Owmby) Ltd
 Kelly was successful in securing a year-out placement with Fox (Owmby) Ltd., where she undertook to work in the HR department at their Head Office in Lincolnshire. Kelly has provided an overview of some of the work she was involved in.
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Kevin Lee & Co Ltd
 K. Lee & Co. Ltd is a Lincoln based independent building surveying company, offering a wide range of building surveying and design services. The company contacted Access Innovation in October 2010 enquiring about assistance with marketing for the company.
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Lincs Archiving Solutions
 Lincs Archiving Solutions is a document storage specialist. Operating in a niche market, it wished to expand its customer base. To expand the customer base, the aim of the project was to identify potential new clients for the company to approach
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Lincs self store centre
 Lincoln Self Store Centre engaged Simon, Ben and Tom to undertake a marketing research project for their organisation as part of their final year Marketing Research module.
The objectives of the project were to:
1. Undertake a competitor analysis
2. Identify new market segments
3. Identify and examine consumer decision making in purchasing self store space
4. Identify potential networking and affiliation opportunities
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Outstand
 Charlie worked with Mark (Partner at Outstand) part time over a period of 9 months during his final year of studies, assisting the company with the design of their marketing literature.
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